DEC 2017 – PRESENT
Senior UX Designer
F5 NETWORKS
My brand-new gig! Look for a write-up as I learn what to write up. So excited to join F5 and design some big stuff.
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” — Lindon Leader
One of 20 students selected into the Visual Communication Design program class of 2005.
When I'm not at work I enjoy rocking my guitars and spending "family fun time" with my wife and three kids; Henry, Vivian, and Piper.
I am a Seattle native and practically grew up outdoors. Hiking in the Olympics and Sailgating a Husky game are a couple of my favorite activities. My family has been in Seattle for six generations having first arrived on wagon train.
I love making and fixing stuff, from Arduino projects to oil paintings. My life's path has always been where Art & Science meet. I credit my uncle Mike for helping me find this path. Using MousePaint on his Apple IIe is a fond early art+computer memories.
My brand-new gig! Look for a write-up as I learn what to write up. So excited to join F5 and design some big stuff.
Established and grew a design practice within the consultancy. Worked directly with mid-size and Fortune 500 clients to design, build, and deliver custom software solutions.
This role allowed me to add and improve skills which I could not advance in my previous positions. Self-improvement is important to me and consulting provided a great opportunity to grow in many ways.
I led day-to-day execution; ran daily stand-ups, design reviews (UX and software architecture), and played many individual contributor roles, as needed, to ensure success in our goals. I managed eight reports, including senior and junior designers and developers and led a 20-person dev team.
I partnered with the Product group to define our products, then transitioned to execution mode to design, build, and develop from our curated backlog. Our collaboration resulted in delivering a valuable product to market; Infinity™ sold to Oracle in December 2016.
I really enjoyed this job because it allowed me to use design thinking to orchestrate the creation of products. I am very proud of my visual design, which defined the team's design language, as well as of the product overall, having influenced each user workflow, pixel, and client-facing API.
I also led my team in a transition to from Waterfall to Agile – resulting in a 30x increase in deployment speed, acting as a model for the Engineering dept.
Designed an on-page, in-situ content testing tool to allow non-technical marketers to produce A/B/N tests without need of a web developer or coding experience. Optimize Visual Editor was the final generation of the product I created at Widemile.
I designed all aspects of the Optimize® product from information architecture to pixel. This product began life in Flash, moved to HTML4, and then HTML5 which finally allowed the on-page experience I had originally envisioned five years earlier.
Invented and designed content optimization software UX as a start-up member, focusing on ease-of-use despite heavy mathematical and technical complexity – contributing to acquisition by Webtrends in 2009.
The start-up environment was a great mix of pressure and possibility. I enjoyed playing any role necessary without losing focus on the overall product UX and visual design. I designed everything from UI to icons and illustrations to marketing collateral.
Designed Server Admin software for small businesses and worked with the High-Powered Computing team to heavily revise their UI for ease-of-use. Both products shipped in early 2008.
I was one of only a handful of designers in the entire Server Division at the time. This provided a great opportunity to learn how to defend and rationalize all of my design decisions and to be comfortable in conflict.
In many ways, my time at Microsoft established a pattern for my later design work; I have had ongoing success in making complex products into easy to use, market ready products.